Roanoke's Premiere Estate & Diamond Jewelry Store

We are a Full Service Jeweler in Roanoke VA specializing in Engagement & Bridal Jewelry, Appraisals, Gold Buying and more for since 1994.
3540 Electric Road, Roanoke, VAOpening at 10:00 AMOpen today until 5:00 PMOpening at 10:00 AM tomorrowOpen today until 4:00 PMOpening at 10:00 AM on MondaySorry, we're closed
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Jan 9, 2019 – Feb 2, 2019

We want you to enjoy your rings in 2019! Get $25 OFF each ring we resize for you! Happy New Year! 🎊 Call us with questions, 540-989-8001.

Show this code at the store: 25OFFSIZING

New 2019 Uno de 50!!!


SNEAK PEEK!! NEW UNO DE 50 HAS ARRIVED! It will be available for sale TODAY! Beautiful Swiss blue hues, anchors away, chic hoops and more! What's your favorite here? The earrings in the right bottom corner are wearable in 3+ ways!!! πŸ“Ώ

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Posted on Jan 2, 2019

Just a reminder, during the month of January we will close at 5pm weeknights. Open 10-4 on Saturdays. Stop in and warm up with a tea or coffee!

Posted on Dec 28, 2018

You all are AMAZING! Thank you so much for a great year! It's hard to believe 2019 will be our 25th year in business! πŸ™€ Time flies when you're doing what you love for customers as special as YOU! Here are our #top9of2018 Thank you for sharing your special moments with us! We love our Frantz fami...

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Posted on Dec 19, 2018

Christmas is in SIX DAYS! 🀯 We have you covered! Gift wrapping included! 🎁 Extended hours! Open Sunday 1-5! The only thing feeling pressure is the diamonds! πŸ₯΄ πŸ˜…


Nov 28, 2018 – Nov 28, 2018

You are invited to our Wednesday Nov. 28 DIAMOND RESTYLING SHOW πŸ’ŽπŸ’ŽπŸ’ŽπŸ’Ž

Tired of not knowing what to do with your out of style ring? Come by and see what's new and exciting!


About us

We are a brick and mortar full service jewelry store located in Roanoke, Virginia. Open since 1994, we have one simple philosophy: we are here to make lifelong customers, the way business was done 100 years ago. But don't let our heritage disguise our contemporary flair!

We offer selections from many of the world's leading jewelry designers plus our own custom designs, estate jewelry, and a wealth of related services. All to assure your satisfaction and the confidence to recommend us to others - and to bring you back for more!Β 

Give us a call or send us a text today with your jewelry needs and dreams, we'll take great care of you!

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  • (540) 989-8001


Get directions
3540 Electric Road
Roanoke, VA 24018
United States

Business Hours

Mon:10:00 AM – 5:00 PM
Tue:10:00 AM – 5:00 PM
Wed:10:00 AM – 5:00 PM
Thu:10:00 AM – 5:00 PM
Fri:10:00 AM – 5:00 PM
Sat:10:00 AM – 4:00 PM